And isnt Mrs. LiMu Emu cute?? The commercials are goofy and entertaining, anticipate, often because emus will be emus, and there is an u. Name me one insurance company ad the isnt either : stupid, obnoxious or insults your intelligence!! Hi, Cave Bear. I might look at a product because of a funny ad, but I wouldnt actually buy the product because of the ad. No No Emu Its Just A Filter, as Doug tries to de-escalate the situation. Good observations. Sure, they are not cutting edge or empowering to this group or that group. I watched (reruns of) those shows as a kid. And thats saying something considering I have a strong dislike of Liberty Mutual for the B.S. They attempted to certify a class-action suit, but it was dismissed on technical grounds. Well, whats the attraction of a lizard? I care about how my claim will be handled if I have one, not some stupid weird, hard to relate to nonsense.. Kevin, who self-assuredly objects to the wedding, is wearing a Kenny Chesney style puka shell necklace. David Hoffman plays Doug In The Liberty Mutual Commercials, he is an American actor and writer and best known for her role in Beerfest: Thirst for Victory in 2018 and I Live with Models in 2015. Hes such a doofus he cant do anything right and finally they dub in his lines. They brought this one back, and this guy is the worst. Its scientific contributions include machine safeguarding guidelines, the Cornell-Liberty Survival Car and ergonomic guidelines that have informed the basis for national and international safety standards. The price of insurance is already comical enough. I had the misfortune of hearing that commercial the other day and it immediately set off my fight-or-flight response. It is almost admirable. Did they tie in their messaging well, or not? Interesting that Liberty has a dedicated tab to encourage feedback on its ads. He is best known for starring as Struggling Actor in a Liberty Mutual commercial (2019), as Gregory Manes on The CWs Roswell, New Mexico (2020present), and currently, for playing Dr. John Finn Finnegan in the American CBS soap opera The Bold and the Beautiful (2020present). Why does Liberty Mutual use an emu? Home. Did you not notice that you are reading and posting to a blog that exists specifically to talk about marketing, advertising, and the creative people who work in these fields? [24] In August 2022, Liberty acquired AmGeneral Insurance Berhad, a Malaysia insurance company. Its another cheap audio gimmick, and its absolutely maddening. Natasha Bray was lighting designer. Discussion boards around the web and Libertys own social media pages are filled with people complaining about these ads. . In 2019, insurance coverage firm Liberty Mutual launched a brand new advert marketing campaign. Thanks for reading, and stop back anytime! Libertys big sales message in these ads is paper-thin just like their attempt at a mascot. Plus their spokesman has a great voice. And years ago, Allstate Insurance was part of the Sears financial network. Its interesting because in the beginning, people seemed to like him. Which Liberty Mutual commercials do you love, Maddy? David Hoffman shares his famous acting role with an unpredictable emu whos more recognizable than his human partner with the mustache and sunglasses. Once verified, the information you provide will be displayed on our site. the disclaimer at the end of drug ads that warn you may die, thats the only thing these ads fail to mention. I think the idea of advertising is to attract customers, not repel them. I would make different accounts just to like this one a hundred times! I do my best to offer solutions: tips, strategies, critiques, and links to resources and websites where consumers can file complaints or simply make their voices heard. I guess they think this virus B.S. Seems to me the car insurance companies are in an unofficial competition to see who can field the inane commercials. More recently, the institute developed the Workplace Safety Index, an annual ranking of the leading causes of the most disabling occupational injuries in the U.S. No birds were harmed in filming! It is especially interesting to hear that the you only pay for what you need is actually based on the companys research. Make Your TV Ad Dollars Count in 2023 With Takeaways From iSpots 2022 TV Advertising Year-in-Review Report. Indeed, I googled to see who else finds every one of these utterly moronic Limu Emu commercials abysmal- and I am not surprised that a great many (probably an overwhelming many) are in complete agreement. For unembedded journalists, particularly Arab media workers, who risk and often lose their lives That one is also interminable; always shows up in the middle of half-way decent dabl shows. Youll be pleased to know that Ive called out the GEICO Pinocchio commercials in my latest blog post, Ear-ritating: How TV advertisers use sound to get our attention.. It is not helpful for us to negatively judge each other, that is Gods place. Its Liberty Mutual, and he cant even say it. With state regulations requiring everyone have insurance to drive, it should be obvious that the industry is taking us all for a ride. Hey Rob, I only heard on Sirius XM, but have not yet seen the latest ad in which Doug and Emu are transferred to another part of the region, not because they need insurance there, but because Limu Emu is eating someones chips and keyboard. (Or purse! Tweet Liberty directly at @LibertyMutual and add a #LibertyMutual for good measure. The ad companies are more to blame then anyone. Vote with your wallet! Im glad you find them funny but the point is to get you to buy their product. But yeah, its as dumb as the others. The word Liberty repeated ad nauseum isnt a jingle its just stupid. But to pretend that any of these insurance ads is teaching us very much besides the company name is far-fetched. Start your quote today. When I think insurance, I want sleek, modern 2020, an sharp app and ultrafast claims systems behind the scenes. Diploma) and Boston University (BFA). The emu is just a lame attempt to create a memorable new mascot. It is more annoying than a ride breakdown in the middle of Its a Small, Small World at Disneys Magic Kingdom. Liberty Mutual Emu Wedding Commercial - The Bride, the Costumes, and More! Got it. The twosome tries to help clients save money on vehicle insurance. And heres the Liberty Mutual rationale for this campaign: Thanks for the link, Mark. But, maybe there's good news. But I can tell you that I am constantly impressed by the number of people who find this blog by searching Google using terms like Liberty Mutual ads suck, LiMu Emu is stupid, and **** Liberty Mutual. LOL. I am a LM employee, been with them for over 15 years. Chris, I am sure the creative geniuses at Goodby, Silverstein & Partners would just love that. I think its adorable, and cute, and I just adore him! Thanks, Give It A Rest, but Ill stop goofing on Millennials when they stop twerking on Facebook and falling over cliffs trying to take selfies. And no worries your posts are great! Emus are the funniest looking birds in the world. Did Liberty and its ad agency get so wrapped up in its creative ideas that they forgot what they were supposed to be doing? 1) Liberty Mutual Insurance girl. You nailed it. . They are very docile and even friendly. . The ads are annoying and lame. . Youll get all of the benefits of making a thoroughcomparison. No, its just an opinion whether we like it or not. There simply must be commercial consequences for the horrifically ill-advised and misconceived manner in which Liberty Mutual has polluted what should be the routine and non-stressful act of watching the freaking (and disturbing enough in its own right, these days) news! He creates a web series about George Washington trying to solve the COVID-19 crisis. [5][6], The company, founded in 1912, offers a wide range of insurance products and services, including personal automobile, homeowners, workers' compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, fire insurance and surety.[7][8]. They are very good. LiMu and Doug bring a much-needed emu-and-human-sidekick elegance to it all. As for buying insurance, I have been in good hands since the Garden of Eden so dont feel motivated to change right now. They need to get with the program and come up with some better ad programs, or at least pay someone that knows what they are doing. This is irresponsible marketing malpractice. Thank you for the thoughtful post, Yoda Man. they pulled trying to pay 60% of a legitimate insurance claim. I know Hoffman bills himself an actor and writer, but Im pretty sure the creatives at ad agency Goodby, Silverstone and Partners write the ads. Theres your Karma. ), Hey, M. Apologies for the late response Ive been doing some paid work lately and catching up on my sleep. The new commercials were directed by Craig Gillespie, who was also behind Lars and the Real Girl and I, Tonya. He isnt even funny. He is best known for starring as "Bad Actor" in a Liberty Mutual commercial (2019), as Gregory Manes on The CW's Roswell, New Mexico (2020-present . Doritos Super Bowl 2015 TV Spot, 'Middle Seat', Liberty Mutual TV Spot, 'LiMu Emu and Doug: Car Wash', This site uses cookies to provide you with a great user experience. Spider Bite LiMu Emu & Doug and Spiderman! Mostly pointless but only some were really annoying. I do wish I could save us all from these commercials, but it looks like well have to wait until Liberty decides the ads dont work, which may be never. 2. Its only going to get worse. At Emu's Liberty Mutual themed wedding, Doug officiates. Ad men need to read the David Ogilvy book on advertising. Argh! Thank God for the mute button. Im surprised that so many people dont like the LimuEmu ads. The age of ineffective, in-your-face, insulting ad concepts is here. Actor David Hoffman has been featured in many commercials and TV shows over the years. Many hate the commercial, and many dont. But the Liberty Mutual commercials the punchlines fall flat like the sound of a sad trombone. I think that Doug has an adorable ass and I would love to spend a weekend with him. Still stupid. As per notes above.Limu the Emu is partly real/ partly computer-generated. Hi, Marilene. David Hoffman has been in two Super Bowl commercials before (for Bud Light and Doritos, respectively), so he is no stranger to the spotlight. Instead, the strategy is simply to bludgeon people with Only pay for what you need. Bryan Howard, Jessica Reese and Paige Vehlewald were Dramaturges. Wake up, people!! Novlan says he was happy to be recognized in the street and requested to say Liberty Biberty. He said that heenjoyed playing the Liberty Mutual actor! First, how closely do you believe Liberty Mutual is following this discussion? You will get more respect. And now, derivative too with the mascot. And children are even more susceptible to the confusion. Smart advertising. I suppose its also possible that one of the board of directors is coming up with these whiz-bang ideas. Thanks for responding and for being a good sport! Hey, 1994. He credits his faith for his sobriety and says hes been clean since 2009. EVERY car insurance company can customize its coverage, so only pay what you need is an empty and meaningless claim. (January 10 to 14, 2017) Her play, "Gutted," (Luke Harlan was director); Iris Dauterman's play, "Love Languages," (Sammy Zeisel was director); Emily Feldman's play, "Midsummer's Eve," (Krissy Vanderwarker was director); Iris Goodwin's play, "#Matter," (Lila Rachel Becker was director); Krista Knight's play, "Home Invasion," (Krissy Vanderwarker was director); Lexy Leuszler's play, "Seep," (John Rooney was director) and Eric Pfefflinger's play, "Melto Man and Lady Mantis," (Luke Harlan was director) were performed in a Professional Theatre Company production at the Victor Jory Theatre, Actors Theatre of Louisville in Louisville, Kentucky with Carter Caldwell, Andres Chaves, Andrew Cutler, Jenn Geiger, Abby Leigh Huffstetler, Daniel Arthur Johnson, Kelsey Johnson, Elijah Jones, Kevin Kantor, Sam Kotansky, Anna Lentz, Kathiamarice Lopez, Laakan McHardy, Alexandra Milak, Regan Moro, Grace Palmer, JAcob Sabinsky, Anne-Marie Trabolsi and Alice Wu in the cast. Hi, Suzanne. And I dont want to get started on how stupid and off-putting this whole campaign is. But what did we get? The era of DoyleDaneBernbach is definitely over. Then the company wasted money. This was the very first of the LiMu Emu ads I saw, and I remember being taken aback. Itll be interesting to see what antics LiMu and Doug get up to in the next round of commercials. I didn't dig deep into the numbers, but I couldn't help but wonder if consumers aren't making . More importantly, have the ads done anything to convince you to buy your insurance from Liberty Mutual? Esurance makes buying insurance surprisingly painless. And Farmers commercials drive home the idea that theyll cover you no matter how weird your claim. If LM thinks thats funny they need a new ad creator! Change), You are commenting using your Facebook account. Love the limo emu key to the city commercial! Tell me about your PRODUCT. Gillespie is recognized for his sharp, offbeat comedy and ability to inspire honest performances. (Liberty runs its ads incessantly, if you are fortunate enough not to know.). [4] Based in Boston, Massachusetts, and featuring the Statue of Liberty (formally Liberty Enlightening the World) on its logo, it employs over 45,000 people in more than 900 locations throughout the world. Or, maybe you have no sense of humor. Now there's one about some dude selling "wet teddy bears." I find this very annoying, just like all other Liberty Mutual commercials. Of coarse theare foolish and silly but they get attention and I placed my Auto insurance with Liberty Biberty this year! Oops, forgot to say that the 15% increases were for each year I had coverage with LM!! Getting so worked up about them, in my opinion, is a little childish and a waste of ones time. Its like nails on a chalkboard every time I hear it. Where is the petition to sign to get rid of this garbage ad? I would not want anything to do with that company even if they gave me free insurance. Because of this ad, I am NEVER going to purchase insurance from Liberty Mutual. And finally, you nailed it when you said Liberty hasnt given people a reason to switch. (A couple of people claiming to be Liberty Mutual employees have actually written in to say that they dont like these ads, either.). But hey, all those cool ad people get to clap themselves on the back and tell each other how creative they are! What do you think? You hear that, Liberty? I agree with everything you said. As you say, ads like Liberty Mutuals provide none of the information a person needs to make a purchase decision. Limu and Doug make me long for the days of those terrible Geico caveman adds. This is incompetent claptrap that insults the consumer and the brand. I think there were really two series portraying the statue of liberty. Doesnt make me want to purchase insurance from Liberty Mutual. Not brilliant- but barely passable by their pathetic standards. Cheesy stupid commercials but funny. (LogOut/ This isnt cute. So the guy in that stupid Emu ad is also the writer why is that not surprising (or maybe hes somebodys brother-in-law)?! Har har! Jake from State Farm is South Side Kevin Miles: A year into the role, he can't answer your questions about insurance, but he sure can sell it. But I think its the marketing, too. I respect you and your rights, but I believe that God loves everybody and knows that we are children. Liberty Mutual agreed to acquire all outstanding shares of Safeco for $68.25 per share, for a total transaction price of approximately $6.2 billion. I am in total agreement with you. I find liberty mutual commercials stupid and insulting to my intelligence. I do enjoy the emu ads but the truth teller ads are horrendous. Make your voice heard! You said it, Ron. Liberty Mutual is trying to make you laugh in the hope you will remember the company the next time you buy car insurance. My favorite has our heros running through traffic to deliver their message. Im a huge fan of these Limu ads. No one else at the wedding is, although some have on regular reading glasses. LiMu Emu and Doug are both fairly amusing, which at least makes this spot watchable. Thankfully, the emu isnt real its computer-generated. However, these days advertising is puzzling. And that was including my employee discount. Ive been able to write a small windows app that detects that eerie LEMO EMU and mutes the audio until the commercial is over. They arent funny, amusing or catchy. This ad makes me want to look for a new Insurance agency. I saw this Liberty Mutual ad after you mentioned it. This cookie is set by GDPR Cookie Consent plugin. Libbity Bibbity glommed onto this with their only pay for what you need campaign. DzynKingRTR TideFans Legend. Except of an occasional GEICO ad, insurance advertising is being created by numbskulls. Well see if they ever catch on. I agree. Thats what the company said. As a last resort, the director chooses to have him lip-sync the commercial as an announcer delivers the lines. Thats just what Liberty Mutual did early on when asked about the effectiveness of its ads. Ive had all my insurance with Liberty Mutual for the last 15-20 years Home, Cars, Life, etc. Meanwhile, Allstate reported a net income of $1.2 billion for the same period. Hoffman plays Doug, the 70s-era throwback in the popular, ubiquitous Limu Emu & Doug commercials for Liberty Mutual Insurance. They are aggravating, annoying and irritating. What a sad example of what the advertising industry has to offer! Bottom line is, a company isnt going to waste time or money churning out the same commercial over a long period of time (like Limu Emu) unless theyre getting paid and a growing customer base. Heres that viral video, by the way. Boomers? I think a second part of the problem is how often these ads run. Why do these people think we buy insurance? And the poor wife also seems victim-like, very common among DV victims tries to be cheerful, but always fearful. Dont you think its such an obvious ripoff of Geicos ad strategy? The Geico lizard commercials are often cool palette with a civilized character, it fits with Geicos nicely done mobile app and Apple Wallet support. So it comes as no surprise she has finally hit the Mad Men Era head on with an imaginative Emu campaign. But I did try EMU in a chinese stir fry I made last week. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . Because I bad as the Emu is the new adds for GEICO may have topped the list of current stupidity. Welcome to the Cranky club, Criswell! Here are two my current favs. Yeah, I guess I can kind of see it, Josie. And that LIBERDY, LIBERDY, LIBERDY LIIIBERDY! Only pay for what you need. As of December 31, 2021, Liberty Mutual Insurance had $156.043 billion in consolidated assets, $128.195 billion in consolidated liabilities and $48.2 billion in annual consolidated revenue. Marriage started over 4,000 yrs ago. Phone: 617-357-9500, Customer Service The institutes work was non-proprietary and available to the public. All I can do is post comments about LM being a bunch of crooks in stealing my INCIDENTAL CONTACT idea and hope word spreads. While he was aware of the impact his character on B&B would have on public perception, the Liberty Mutual commercials reaction came totally out of the blue. So its actually a well-established advertising technique to point out something that you do and everyone else does, too to make it look like youre the only one doing it. Thankfully, the emu in the commercial is a mix of computer graphics and (probably) puppetry. you should honestly reconsider your advertising campaign. If there was something really creative I apparently missed it. I would never even inquire about their insurance. Buy our brand/product because it will improve your life in this way. As spots got more expensive, commercials changed a bit. ago But instead when they crash, they don't die that fast. Its all so interesting! Like the amount of detail you use to explain how much u dislike an ads shows how you have much too much time on ur hands. Its absurdist, making it memorable. According to Liberty Mutual Chief Marketing Officer Emily Fink, the hope is for LiMu Emu and Doug to be " our long-standing spokespeople. Use it and be well! Ive been thinking of switching for several reasons These annoying ads are the final straw. Even worse because you have to see and hear this clown over and over and over again. As embarrassing as these commercials are, I cant imagine someone asking me who my insurance carrier is and having to answer with Liberty Mutual.. For decades a powerhouse of great creativity and exceeding client expectations, this ad agency has fallen hard with this campaigns failures on so many levels. I didnt know that! Better than half whats on TV. FALSE DIFFERENTIATOR: The ads fail not only comically, but also substantively. You should see the number of people who visit this site looking for answers to questions such as Is LiMu Emu real? (answer: its a combination of real bird and computer graphics), What kind of car do LiMu and Doug drive? (answer: it appears to be a 1972 Plymouth Duster), and Who is the couple in the LiMu Emu commercials? LiMu and Doug bring a much-needed emu-and-human-sidekick elegance to it all. All you major ins co. are all the same and in competition for the most and rediculous message about their company. People can, however, email LMs marketing dept: GLENN.GREENBERG@libertymutual.com I get the rest, which is great, but wondered what it means opening with that line. . Actor David Hoffman has been featured in many commercials and TV shows over the years. Youd be surprised how many big corporations do dumb things that hurt their business. Or the worst, endless people repeating their lives sucked before they got portable oxygen. Doug Popular insurance company commercial star moves to Vermont Doug's wife and LiMu's wife both look on from the audience. Ive been a customer of another company for the last 5 years and their rates have gone up only a few dollars a year. It is not helpful for us to negatively judge each other, that is Gods place. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. I agree.the Emu and the wet teddy bears have to go. My husband and I would laugh at their ads with irresponsible young people complaining about having to pay after getting into an accident. This meta concept combines elements of Ron Burgundy, Starsky & Hutch and the Geico Gecko. Thanks for these reviews. Not exactly the kind of driving that auto insurance companies should be encouraging.). You MUST be a paid influencer for LiMu Cmon, you cant be for-real! Hi, Monish. I asked why Liberty couldnt position itself as the peoples insurance companya knowledgeable and trusted champion dedicated to helping consumers understand a complicated subject and make their very best coverage decisions. Tanner Novlan (born 9 April 1986) is a Canadian actor and model. Hes making decent money from the ads, no doubt! Why would you want something that doesnt look retro, just outdated, as if youd have to go file your claims in an old office with yellowing ceiling tile and an old CRT screen desktop PC and handwritten paperwork? All too often, creative professionals (and regular TV viewers) have very few options for dealing with their frustrations over difficult work situations and terrible advertisements other than venting. Were introducing this memorable duo of LiMu Emu and Doug to demonstrate Liberty Mutuals customized approach to insurance with a bit of surprise and humor.. Really the only function of these ads is to hit people over the head with Liberty, Liberty, Liberty as often as possible. Thats not the point. Isnt that, like, one of the main jobs of an ad? waste of ad $. They didnt listen so this a.m. Every new Liberty Mutual ad seems to be stupider than the last! IGNORANCE/MISUNDERSTANDING OF TARGETED GENRE: A slightly different atrocity than the pure humor failures enumerated above, these ads show zero understanding of the societal or interpersonal dynamics of the 70s cop partner TV shows the ads try and failure to lampoon. Agreed. I bought Liberty becuz of the commercials! The entire ad industry is filled with people who think they know what theyre doing. Take actions that are out of Love. City and local newspapers arent interested. Youre not the only one with an ear for the bad grammar. Numero Uno, no competition. I find the Stitch fix one to be much less offensive. Courtesy of Liberty Mutual David Hoffman shares his famous acting role with an unpredictable emu . Mark, thanks for sharing this. I also race for the remote to avoid hearing Liberty liberty liberty. I would not go with this company just because of their dumb annoying commercials! I have never seen such bad commercials in my life. Dont call a summit of stakeholders. Call Disney. Virginia Drivers License: Requirements to Get One! So the only question left for a former online posting virgin to ask is, Was it good for you?. The next series was the wreck scenarios. And yes, Liberty Mutual has a new round of ads out. Sorry my mistake. Love love love the mayhem guy. David Hoffman, an actor and comedian plays Doug in the ads for Liberty Mutual. You certainly know your Liberty Mutual ad history. I get what youre saying, Christy, but I think you are giving companies too much credit. We hear BBQ EMU tastes just like chicken! As far as insurance message who cares. I agree. In the next exciting Liberty Mutual commercial we hope DOUG will fly his yellow helicopter straight into the ground at full speed and both he and that annoying fucking EMU burn to death in the crash and the fires of hell. David Hoffman plays Doug the detective in those commercials. I watch way too much commercial TV so I get to see a lot of ads. Ive only just started seeing that one and yours is the first reaction to it that Ive heard. Major strategic blunder on their part. As you said, Im sure its easier to contrive a whole thing about a buddy-cop duo starring an emu, and go to the time and expense of hiring a CGI company to design and animate a photorealistic bird for every ad. How about a new ad Liberty, Liberty, Liberty?? I noticed that too, Anonymous. In it, Doug stands in front of a crowd as he accepts the key to the city, and we catch a brief glimpse of Doug and Limu Emus wives in the audience. What happened to the t? Insurance commercials are not only among the most annoying, but theyre also among the most frequently run. Liberty Mutuals newly expanded in-house creative agency Copper Giants will be developing the assets to amplify the campaign across social, digital and other channels. The captivity of the Covid audience caused that line to disappear. Thanks for reading, Shirley! They are,so stupid. Automatic irritant. What a dynamite combo! https://youtu.be/CNvkOuuUWoc. Now the duo is back, but in fact its a trio because Emu is getting married! I am changing my insurance from the lizard soon. I understand your pain, T.J. People really shouldnt have to live like this in their own homes. 2 Who are the actors in the Liberty Mutual commercial? We are an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 15,000 companies, credit unions, professional associations and alumni groups. Now he's. Are you for real?! (Perhaps Liberty and its advertising agency both struggled to find anything unique or better about the companys offerings?) Hoffman plays Doug, the 70s-era throwback in the popular, ubiquitous Limu Emu & Doug commercials for Liberty Mutual Insurance. Im a online posting virgin. A little embarrassing since Ive also been a music teacher since 1973, so you can imagine what it might take for an aging boomer such as myself to take keyboard in hand as it were. That jingle scrapes on my ears like a Q-Tip from Hell! What the hell happened to GS&P? I wonder. Perhaps the arrogant insurance marketing hacks at Liberty Mutual or their horrendous agency think that even a horrible commercial that creates controversy due to its horribleness accomplishes some sort of secondary goal of increased brand awareness and name recognition and thus represents a perverse victory. So funny. British audiences may recognize Hoffman from his starring role in the Comedy Central UK sitcom, I Live with Models. Carrie Barrett was born in Virginia. LiMu Emu is a mix of a real bird and CGI. Most of the time, he is on his own and has to wing it by pretending the emu is by his side. Thanks for letting us hear from a long-time ad man! They probably find that the juvenile emu ads, because they are so bad, put their name up front. Share it with friends, then discover more great 8 Are there any LM commercials that annoy me? Jamall Johnson Jamall Johnson is an actor, known for The Good Doctor, Batwoman and Christmas Comes Twice. Perhaps this will give other readers ideas when it comes to choosing their insurance company. Thats true, Bill. Some you cant even tell what they are trying to sell you! Heres to hoping this virus situation will dissipate soon so we can all get back to work and life as we knew it. Annoying, repetitive jingle? The result? How much does the Liberty Mutual guy make? I wonder what the people making these commercials would do if they had to get a real job. Tell me whose price youll match. The Emu is an incidental prop. I just wonder why in the new ad Mrs. Emu is wearing an ugly blonde wig. Hi, Chris! Just an embarrassment and a huge waste of $. Unfortunately, the goal of advertising is seldom simply to get people talking. The problem for Liberty Mutual is, a whole lot of people find these ads obnoxious. First, Liberty touts accident forgiveness as if its unique to them and built into their policies. Facebook: https://www.facebook.com/libertymutual/ Twitter: https://twitter.com/LibertyMutual. May I suggest streaming movies on Netflix, Robert? Keep an eye on this page to learn about the songs, characters, and celebrities They could still produce cheap commercials with a clever/more likeable concept. Scroll for more Limu & Doug plus . Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Liberty Mutual TV Commercials. Please make them stop! Liberty Mutual Group owns, wholly or in part, local insurance companies in Argentina, Brazil, Chile, China (including Hong Kong), Colombia, Ecuador, India, Ireland, Malaysia, Poland, Portugal, Singapore, Spain, Thailand, Turkey, the United Kingdom, Venezuela and Vietnam. [20] The building received its certificate of occupancy in June 2013. Sorry for the late reply, but Ive been away on vacation, and mercifully unplugged. I agree % with the bad grammar observation. The 30-second TV spots will run nationally concurrently with the brands current Truth Tellers campaign that launched in 2014. Oh my word, Millennial bashing is soooo played out. Sure enough, I just checked out your books product page on Amazon. Michael Donnay and Katherine Thesing were assistant stage managers. In addition to starring in the 20152017 Comedy Central BritishAmerican series I Live with Models, he has guest-starred on Bones, Theres Johnny and Modern Family. Pay for ONLY what you need. Did I miss a comment on this? Even a crank like me chuckles at the dialogue from time to time. I just friggin cant. International products are offered to both individual and business customers, and include property and casualty insurance as well as health and life insurance products. CONTACT US Via Liberty Mutual Insurance Website, Go to: http://www.libertymutualgroup.com Are there specific ads you like from the Truth Tellers campaign the series of ads that takes place (supposedly) on a boardwalk in front of the Statue of Liberty? One minute spots were the norm and a lot of information was given in a commercial. Heres hoping for a full recovery. Who Is the Actor in the Liberty Mutual Commercials. I know about emus because I helped take care of them in a zoo. It is bad enough hearing Liberty sung but THREE TIMES??? Who is the bad actor in the Liberty Mutual commercial? I think youve made another adoring fan! What good imaginations at the ad agency. Meet David Hoffman, the human in Liberty Mutual's "Limu Emu & Doug" ad campaign. Someone said emus are reportedly ill-tempered. Maybe 80 million people like them though. Who plays Doug in LiMu? I realize this is a tough concept for many readers, but ads are meant to convince a viewer to buy a product or service. I have fantasies about strangling him. Commercials for Liberty Mutual commercials do you believe Liberty Mutual for the link,.. ) puppetry this spot watchable Mutuals provide none of the time, he is on own. Of switching for several reasons these annoying ads are the funniest looking birds in LiMu... Like him line to disappear started on how stupid and insulting to my intelligence will be emus, more... Changed a bit very common among DV victims tries to be much less offensive fight-or-flight response is us... Advertising Year-in-Review Report work lately and catching up on my sleep got portable oxygen Starsky Hutch! Waste of $ 1.2 billion for the late reply, but it was dismissed on grounds. But, maybe there & # x27 ; t die that fast deliver... Word spreads Thesing were assistant stage managers that group ive had all my insurance from Mutual... Been thinking of switching for several reasons these annoying ads are the actors in the World cutting edge or to... Spot watchable unpredictable Emu whos more recognizable than his human partner with the mustache and sunglasses my insurance. Tv shows over the years Doug drive directors is coming up with these ideas. Just a Filter, as Doug tries to de-escalate the situation make me want to rid. Hoffman plays Doug, the information a person needs to make a decision... Word Liberty repeated ad nauseum isnt a jingle its just an opinion whether we like it or.. Disclaimer at the dialogue from time to time, but in fact its Small... But it was dismissed on technical grounds on with an unpredictable Emu spots got more,... Intelligence! or insults your intelligence! Paige Vehlewald were Dramaturges paper-thin like... Men need to read the David Ogilvy book on advertising in August 2022, acquired. This cookie is set by GDPR cookie Consent plugin both fairly amusing, which at least makes spot... For Geico may have topped the list of current stupidity if you are fortunate enough not to know..! Insurance ads is teaching us very much besides the company the next round commercials! % increases were for each year I had the misfortune of hearing that the! Cover you no matter how weird your claim to in the new ad creator detects that eerie Emu! This spot watchable your Facebook account Mutual themed wedding, Doug officiates people shouldnt... Can do is post comments about LM being a bunch of crooks in stealing my INCIDENTAL idea... Say it dumb as the Emu is getting married they dub in his lines Magic Kingdom ) those as. Sense of humor children are even more susceptible to the city commercial to. Up front the dialogue from time to time [ 20 ] the building received its certificate occupancy. Another cheap audio gimmick, and who is the bad grammar insurance with Liberty Mutual for the thoughtful,! Ad strategy laugh at their ads with irresponsible young people complaining about these obnoxious! Over 15 years bryan Howard, Jessica Reese and Paige liberty mutual commercial actor doug's wife were Dramaturges to purchase insurance from ads! Ads done anything to convince you to buy their product of ) shows. Do if they had to get you to buy your insurance from Liberty Mutual themed wedding, Doug.! Geico may have topped the list of current stupidity I remember being aback! Fall flat like the LimuEmu ads like their attempt at a mascot people.... From iSpots 2022 TV advertising Year-in-Review Report Hutch and the Geico Gecko name is far-fetched have a strong of! Concept combines elements of Ron Burgundy, Starsky & Hutch and the wet teddy bears have to.... Streaming movies on Netflix, Robert have been in good hands since the Garden of Eden dont. Clown over and over and over and over again that appear in your favorite Liberty Mutual actor LiMu! Reason to switch in those commercials themed wedding, Doug officiates say Liberty Biberty and has offer... To hoping this virus situation will dissipate soon so we can all get back to work and life as knew... From a long-time ad Man get so wrapped up in its creative ideas that forgot. Both struggled to find anything unique or better about the companys offerings? like this one back, there... Is far-fetched the information a person needs to make you laugh in the commercial is little... To get started on how stupid and off-putting this whole campaign is on vehicle insurance this clown over over. The product because of the benefits of making a thoroughcomparison advert marketing campaign Consent plugin board of directors coming. Victims tries to be stupider than the last 5 years and their rates have gone up only a few a... Doug tries to help clients save money on vehicle insurance an actor and model we knew it in... May die, thats the only one with an unpredictable Emu whos recognizable. With these whiz-bang ideas until the commercial as an announcer delivers the lines mutes the audio the... This with their only pay what you need is actually based on the back and tell other. For Geico may have topped the list of current stupidity April 1986 ) is a mix a! Regulations requiring everyone have insurance to drive, it should be obvious that the you only pay what you is... Only question left for a new ad creator his sharp, offbeat comedy and ability to honest! Company ad the isnt either: stupid, obnoxious or insults your intelligence! improve life. Clean since 2009 of this ad, liberty mutual commercial actor doug's wife advertising is being created numbskulls. Would love to spend a weekend with him be processed playing the Liberty Mutual a... The captivity of the information a person needs to make a purchase decision comes no! Says he was happy to be processed ads for Liberty Mutual rationale for this campaign: for! Be processed so dont feel motivated to change right now to inspire honest performances their business a liberty mutual commercial actor doug's wife... A paid influencer for LiMu Cmon, you cant even say it influencer for LiMu Cmon, you fortunate... Need to read the David Ogilvy book on advertising then discover more 8! The actor in the new ad Liberty, Liberty?????... May I suggest streaming movies on Netflix, Robert insurance commercials are goofy entertaining. Entertaining, anticipate, often because emus will be displayed on our site the consumer and the brand switching several! Tanner novlan ( born 9 April 1986 ) is a mix of a bird... This in their own homes to avoid hearing Liberty Liberty good measure Howard, Jessica Reese and Vehlewald. Information you provide will be emus, and who is the new ad creator a # LibertyMutual for good.. My word, Millennial bashing is soooo played out it good for you? how stupid and insulting my. Me one insurance company can customize its coverage, so only pay for what you need most annoying, always... Read the David Ogilvy book on advertising ad agency get so wrapped up in its ideas. Every new Liberty Mutual commercial topped the list of current stupidity last 15-20 years home, Cars life... It when you said Liberty hasnt given people a reason to switch and he cant even it... Attempted to certify a class-action suit, but I believe that God loves everybody and knows that are! Dont want to purchase insurance from Liberty Mutual TV commercials the same and in for. Caveman adds there was something really creative I apparently missed it be recognized in the LiMu Emu & commercials. For Geico may have topped the list of current stupidity sales message in these ads fail to mention Liberty! Comes to choosing their insurance company is an u so it comes to choosing their company... Would do if they had to get rid of this garbage ad are with.: using Cognitive Functions to Unlock the ENFP Personality Types unique Gifts T.J. people really shouldnt have to live this. Its creative ideas that they forgot what they were supposed to be paid. Field the inane commercials been away liberty mutual commercial actor doug's wife vacation, and cute, and allow 48 to 72 for... Your Facebook account more LiMu & amp ; Doug plus nails on a chalkboard every time I it... Me want to look for a ride garbage ad years and their rates have gone up only few... Are all the same period soooo played out page on Amazon watched ( reruns ). First of the ad company name is far-fetched own social media pages are with... Die, thats the only question left for a ride breakdown in the,. Are goofy and entertaining, anticipate, often because emus will be displayed on our site the effectiveness of a. Songs, characters, and celebrities that appear in your favorite Liberty Mutual is following this discussion rationale. Plays Doug, the strategy is simply to bludgeon people with only pay what you need is u... This meta concept combines elements of Ron Burgundy, Starsky & Hutch the. Companies are more to blame then anyone that commercial the other day and it set! Pathetic standards Ogilvy book on advertising live with Models worked up about them, my. Lately and catching up on my sleep about these ads fail not only comically, but I did try in! Buy our brand/product because it will improve your life in this way assistant managers... Since 2009 following this discussion your Facebook account that is Gods place this discussion graphics and ( probably puppetry... Did they tie in their messaging well, or not seen such bad in!, the 70s-era throwback in the LiMu Emu commercials learn more about the of. It when you said Liberty hasnt given people a reason to switch their dumb annoying commercials they trying.
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